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The first pageant winner reflected these changes in attitude towards beauty. She also bore a striking resemblance to silent screen star Mary Pickford, who was just achieving fame as ‘America’s Sweetheart’.

Samuel Gompers, head of the American Federation of Labor, noted in the New York Times, “She (Margaret Gorman) represents the type of womanhood America needs; strong, red-blooded, able to shoulder the responsibilities of home-making and motherhood.

It is in her type that the hope of the country resides.” Despite the best efforts of the pageant officials, the pageant gained a reputation for being a little risqué.

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But her inclusion fueled the fire started by women’s and religious groups against the competition as lacking in decorum.In 1928, the protestors won, and the pageant was discontinued as commercial supporters withdrew in response to accusations that the pageant lacked decorum.1920s Timeline September 25th: Atlantic City businessmen stage a “Fall Frolic” in order to attract tourists to the seasonal resort beyond the traditional end of summer, Labor Day. Decisions were made to increase the number of scheduled public attractions and make it a two-day event the following year.At a newspaper circulation manager’s meeting in Philadelphia, nine East Coast newspapers decided to hold photographic “popularity contests” from among their readerships to increase their circulations.Subsequent city finalists would be judged on personality and social graces during citywide summer events.

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