They had their dream wedding in a castle and have now had their first child.' Sheppard was promoted to head of marketing a year ago, after joining Match in 2007 as brand manager and head of PR.
Her love of the brand is immediately evident as is her belief that getting the marketing right is everything.
Sheppard says there are more than 1400 sites in the UK alone.
However, she believes that the scale of Match gives it an advantage over more-niche services, which range from dating for dog lovers to Star Trek enthusiasts.
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'It is such a broad role and emotionally rich territory, I was absolutely sold,' she says.
'Marketing and consumer insight drives this product.' As the stigma once associated with online dating dissipates, more people are turning to it to find love.