From about 1700 a worldwide movement perhaps described as the "empowerment of the individual" took hold, leading towards greater emancipation of women and equality of individuals.
Men and women became more equal politically, financially, and socially in many nations.
However, one particularity of the human species is that pair bonds are often formed without necessarily having the intention of reproduction.
Although in many countries, movies, meals, and meeting in coffeehouses and other places is now popular, as are advice books suggesting various strategies for men and women, in other parts of the world, such as in South Asia and many parts of the Middle East, being alone in public as a couple with another person is not only frowned upon but can even lead to either person being socially ostracized.
New types of relationships formed; it was possible for people to live together without marrying and without children.
Information about human sexuality grew, and with it an acceptance of all types of sexual orientations is becoming more common.
Behavior patterns are generally unwritten and constantly changing.
There are considerable differences between social and personal values.