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Our proprietary data and targeting platform helps you reach your audience at the moment they need you most — their moment of intent. Magellan can tell you what that person cares about. We see the intent of 10s of millions, across thousands of topics, baselined to 20 years of data. Our Word of the Year choice serves as a symbol of each year’s most meaningful events and lookup trends.With her former band Selena Gomez & the Scene, she attained the top-ten on the US Billboard 200 with her albums Kiss & Tell (2009), A Year Without Rain (2010) and When the Sun Goes Down (2011).As a solo artist, Gomez has released the number-one albums Stars Dance (2013) and Revival (2015).

She hosted the "Sears Arrive Air Band Casting Call" to select five winners for the first-ever "Sears Air Band" to perform at the 2009 MTV Video Music Awards.Outside entertainment, Gomez released her own clothing line through Kmart in 2010 and a self-titled fragrance in 2013.In 2017, she released a limited-edition collection of handbags called the "Selena Grace" that she designed in collaboration with luxury brand Coach, Inc.In honor of the epic saga that is Bey and Jay, Vulture takes a look back at the musical icons’ entertaining history together, beginning when she was Destiny’s Child’s front woman and Jay Z still had his hyphen, and charting their many collaborations (e.g., "Bonnie and Clyde," "Drunk in Love"), the birth of Blue, the infamous elevator video, and onward, toward their now-uncertain future.1997–2000: While they weren’t the subject of relationship rumors until the October 2002 release of the Jay Z single “’03 Bonnie and Clyde,” the two had become acquainted through the music scene well before that.

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