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Clover and How About We have embedded ‘on-demand’ features within a larger, typical dating app feature set.” The reduced number of steps leads one to speculate that there might be a Moore’s Law of online dating — but instead of faster processor speed, it’s faster dates.“The on-demand economy..all about getting people what they want efficiently and effortlessly,” Peters says., and it takes a lot of effort to find a real connection,” says Clover CEO Isaac Raichyk, who is the former head of the Vine-like social video sharing service Keek. We want to streamline the entire dating process and put meeting in the real world back into focus.” And lest anyone think Clover is more like the now defunct Crazy Blind Date, there is a sophisticated pairing algorithm for matches in play.The methodology is actually called PAIR and stands for personality (interests, political views, social type), attributes (everything from attractiveness to height to age), intention (hookup or serious), and reputation (based on in-app feedback).“Matches are made, and conversations are started, but because of the gamified nature of the app, it is hard to know whether users are serious about meeting up.On-demand dating has emerged as a result of this — .” A billion industry as of 2014 with a growth rate of 5% yearly, online dating is catering to an increasingly cynical, time-starved single adult who is tired of longwinded icebreakers and time-suck apps like Tinder, et al.Users can choose not to display their location, they can disable GPS and limit what type of people are able to contact them.

The recent upsurge of “on-demand dating” promises to end all that.Clover, which just closed million in funding (bringing total investment to million) is the current golden child of on-demand dating and was just featured as a best new app in the Apple store.Rather than trying to find the perfect guy or girl via endless swiping and messaging, it’s centered around your needs and desires right then (“I want to meet at this bar Friday at 9 p.m.") — and the guy or girl can step up to fit into your schedule and your life. Second, Clover finds the date partner who is open to the same schedule and proposed date time and has also expressed interest in you.Competitors Tinder and How About We did not respond to requests for comment for this story. That is not true of these other apps," says San Francisco-based Peters, who is a former product lead at OKCupid."Second, we’re the only one providing a true date setup service through our app.

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